Color Assure Primer for Colored Hair



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  • Primer: Pre shampoo treatment (3.3 oz) protects against color fade for Vibrancy Retention
  • Enriched with White Orchid Extract
  • Salon quality primer improves shine and nourishes for silky, soft hair
  • Custom-crafted pre-shampoo treatment helps to seal in color vibrancy
  • Leaves hair radiant and buoyant with natural movement
  • Professional primer is ideal for color treated hair care


Why you'll love it

Water can cause hair color to fade, so how do you lock in the vibrant color of your new style? Nexxus Color Assure Pre-Wash Primer was created to address this problem and is enriched with White Orchid Extract. The Nexxus hair primer protects your hair while showering – helping to repel water to help prevent your radiant hair color from fading. An ideal pre shampoo primer for hair that has been colored, it leaves hair radiant, and full of natural movement and bright color.

How to use

Nexxus Color Assure Primer helps seal in color vibrancy. Follow this pre shampoo with the three-step Nexxus Color Assure Vibrancy Retention Collection: a carefully curated range of products for color-treated hair. Enjoy colored hair that is reawakened with renewed depth and natural movement.

Prime: Nexxus Color Assure Primer prepares hair before cleansing. Apply five to seven pumps to dry hair before showering, starting at the ends and working up to the root.

Step 1:
Wash as usual with Nexxus Color Assure Shampoo. Work into a lather and rinse.
Step 2:
Apply Nexxus Color Assure Conditioner to nourish and retain color vibrancy. Smooth the conditioner into hair, leave a few minutes, and then rinse hair thoroughly.
Step 3:
Finally, unlock captivating shine with Nexxus Color Assure Glossing Tonic, applied to towel-dried hair.


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