Hair 101

How Conditioners Work

Molecules of most conditioning agents carry small positive electrical charges. As we have seen, hair strands carry negative charges. The negative charges attract the positively charged molecules and these deposit on the hair. This is how static electricity is reduced. Conditioners also help raised cuticle scales to lie flat against the hair surface. The smoothness of the conditioned hairs also means detangling, and a more compact cuticle means sheen and lustre.