Is Coconut Oil Right For Your Hair?

The natural world is bursting with beautifying botanicals, something our pioneering founder, Jheri Redding, was an expert on. It’s that awareness that led him to create products infused with some of nature’s most potent plants. One of those natural wonders also happens to be the buzziest ingredient in the beauty game right now. We’re talking, of course, about coconut oil.

Chances are you’ve heard about this tropical fruit, known to be highly nourishing. That’s because it truly is a multi-tasking wonder — it can be used to help improve the look and feel of your hair, skin, and nails.

To help you better understand exactly what makes this ingredient so special we’ve put together your ultimate primer on all things coconut oil. Keep reading to get the scoop!

WHAT IS COCONUT OIL?

Derived from the meat (the fleshy white part found underneath the shell), coconut oil is a viscous substance that is made by forcibly pressing shredded flakes together to extract it.

WHAT DOES IT DO?

Coconut oil is naturally loaded with fatty acids, specifically a triglyceride called lauric acid. This healthy fat is known to help prevent protein loss in hair strands, making coconut oil excellent for moisturizing, nourishing, and repairing damaged, dry hair. It also absorbs easily, so it can work its magic from the inside out.

“Lightweight coconut oil is versatile,” explains Kevin Mancuso, Global Creative Director for Nexxus. “It penetrates into the hair for deep moisturization without weighing hair down and works across all types and textures.” It’s that mixture of moisture and protein, he says, that not only helps to protect hair, but also helps restore strength, flexibility, and shine.

HOW DO I USE IT?

At Nexxus, we’ve made it easy to incorporate coconut oil into your care and styling routine with our Vital 8 In 1 collection. The three-product regimen helps provide the eight visible signs of nourished hair: volume, smoothness, movement, color vibrancy, shine, moisture, strength, and manageability. The Vital 8 in 1 regimen begins with the silicone-free Multi-Benefit Shampoo followed by the Multi-Benefit Conditioner. Each is infused with coconut oil alongside a precious blend of proteins extracted from nature. The Multi-Benefit Shampoo delicately cleanses without stripping, while the Multi-Benefit Conditioner seals in vitality and radiance.

For those hair types that need a little extra help, the Vital 8 in 1 Rejuvenating Masque offers a full revitalizing treatment in just five minutes. Simply apply to wet hair on the mid-lengths to ends, comb through, and let it go to work. Then rinse it out and and admire your newly revitalized, lusciously hydrated, silky strands. The lightweight conditioning formula, with soybean oil and keratin protein,helps provide you with maximum revitalizing benefits.

Coconut oil has been used for hundreds of years by a variety of cultures and its strengthening and repairing qualities continue to be sought out today. Add it to your daily care routine to discover why people can’t stop praising this tropical beauty treat.


xx,
Nexxus