By now, we know that Kim K can pull off just about any hair color—and based on her new hue, platinum is so her thing.
Here’s the rub: Strands go through a lot when they’re transformed from dark to platinum blonde. As Women’s Health has talked about before, bleach weakens hair bonds, leaving strands drier and more straw-like. Clearly, Kim K doesn’t have that problem, though. Her hair looks impossibly silky, shiny, and sleek, even post dye-job. She’s using a secret weapon to keep her locks healthy—and you have to know about it.