Cracking The Root Cause Of Frizz With Protein Science
Our team of protein science experts looked at the root cause of frizz, a result of damage to the outer cuticle protein layer. Daily heat styling and environmental factors can lead to cracks in the cuticle, which cause moisture to penetrate and swell the hair fiber, creating frizz. The healthier and more intact the cuticles are, the softer and smoother hair will feel making it easier to manage and style day after day.