Heal Your Damaged Hair with Treatments

Bleaching

The process of bleaching hair can be intensive. To lift natural color, bleaching agents raise the hair's outer cuticle. This causes a loss of essential proteins and moisture, leaving hair brittle, dry, and prone to breakage. An open cuticle also increases porosity, making hair more vulnerable to other damage, such as from heat styling. This effect is often more pronounced on darker hair, which requires longer processing times. Effective post-salon care for bleached hair is crucial. A targeted hair reconstruction treatment is needed to replenish lost proteins and seal the cuticle for healthier-looking hair.

Heat Styling

Regular use of tools like flat irons, blow dryers, and curling wands can cause significant heat damage. The high temperatures make hair pliable for styling but also evaporate essential water molecules bound to keratin proteins within the hair's cortex. This alters the hair's internal structure, leading to frizz, brittleness, and breakage. However, you can mitigate this damage. Using protective products before styling and applying treatments with the right nutrients and proteins can help repair dry, damaged hair.

Unprotected hair is especially vulnerable to heat. Damage to the cuticle, the hair's outermost layer, leaves it open and weak. For those with severe hair damage from heat styling, bleaching, or coloring, the Nexxus Keraphix line offers a system of products specifically formulated to visibly heal these signs of damage, allowing you to maintain the styles you love.
 

The Keraphix Fix

The Nexxus Keraphix system features a unique PROTEINFUSION™ blend with Keratin and Black Rice. The inspiration for using black rice comes from the hair care traditions of the Yao women of China, known for their remarkably long, healthy hair. After scientific testing, Nexxus identified black rice as a potent source of protein. This is combined with Keratin, the primary protein that constitutes over 90% of hair's structure. Keratin is essential for protecting the hair shaft and smoothing the cuticle, which contributes to shine and softness.

The PROTEINFUSION™ blend in the Nexxus Keraphix line is a hair repair treatment designed to replenish lost nutrients. This infusion of keratin protein and black rice creates a ritual for visible repair, resulting in clinically proven healthy-looking hair from the first use.
 

The Keraphix Hair Repair Routine

For a noticeable difference after one use, follow this system. It combines a core treatment with essential upkeep for lasting results.

1. Cleanse with Keratin Protein: Apply Nexxus Keraphix Shampoo for Damaged Hair to wet hair. This keratin-rich formula cleanses while beginning to visibly heal signs of damage. Work into a rich lather and rinse thoroughly.

2. Revive with a Gel Treatment: For intensive repair, use the Nexxus Keraphix Gel Treatment for Damaged Hair. This powerful PROTEINFUSION™ treatment contains our highest level of proteins. A single dose helps replenish what extremely damaged hair can lose over a year. Apply and leave on for up to five minutes, then shampoo again to rinse away any excess.

3. Restore and Condition: Follow with Nexxus Keraphix Conditioner for Damaged Hair to nourish and smooth. For deep conditioning, use the award-winning “2018 Allure Best of Beauty” Nexxus Keraphix Masque for Damaged Hair to restore the hair's protective barrier.

4. Maintain with Gentle Care: To preserve your hair's renewed strength, treat it gently. When heat styling, hold your blow dryer several inches from your hair to prevent overheating. This provides a buffer while still directing heat effectively.

Use adjustable temperature settings on styling tools, as higher heat is not always better. Refer to your tool's guidelines to select the appropriate temperature for your hair type.

Reduce heat exposure by partially air-drying your hair. After showering, gently wrap hair in a microfiber towel to absorb excess water. You can rough-dry with a blow dryer until about 80% dry before using a brush to style the remaining 20%.

For bleaching and coloring, prioritize quality over cost. Professional colorists and superior formulas are key to preventing unnecessary damage during chemical treatments.

After bleaching, wait a few days before shampooing to allow your hair's natural oils to provide protection. To maintain color vibrancy, extend the time between appointments with a regimen like Nexxus Color Assure. However, avoid waiting too long between bleach sessions to prevent color banding, which may require corrective processing.

Consistent conditioning is vital. Use a pre-shampoo deep conditioning treatment before coloring and continue weekly with a product like the Nexxus Humectress Ultimate Moisture Masque for Dry Hair. Always use conditioner after shampooing. Detangle gently with a wide-tooth comb in the shower, and when brushing dry hair, start from the ends and work your way up to the roots.

Avoid tight hairstyles that can cause stress and breakage. Sleeping on a silk pillowcase can also help reduce friction. With the right care, even severely damaged hair can be restored.

xx, Nexxus

How To Use The Keraphix Hair Repair System

Restore Your Hair's Strength and Shine

Damaged hair from bleaching, heat, or daily stressors doesn't have to be permanent. By understanding the cause of damage and using targeted treatments rich in essential proteins like keratin, you can effectively repair and restore your hair's structure. The Nexxus Keraphix system, powered by a PROTEINFUSION™ blend, offers a clinically proven path to healthier-looking hair. Combined with gentle styling habits, this dedicated approach helps you reclaim strong, smooth, and resilient hair.