The smart science that powers Nexxus’ new thickening, anti-breakage range

Advances in protein science are tackling a range of hair concerns. The latest? Fine, fragile strands.

If you’re part of the fine-haired crew, you’ll know all about the challenges that come with hair that lacks density. Not only is it almost impossible to achieve, and keep, the big, bouncy styles other people seem to perfect so effortlessly, but you’re more prone to breakage – resulting in a vicious cycle of volume loss. NEXXUS tackles this issue the same way it tackles all hair concerns: by harnessing the power of protein to repair and prevent damage caused by external aggressors. With 90% of our hair made of a fibrous protein called keratin, reintroducing it back into fragile strands that have suffered protein loss through heat, chemical or environmental damage is only logical. But there’s more to it than simply plugging all damage with the same run-of-the-mill protein.

The best protein for fine hair

The NEXXUS Unbreakable Care Range was formulated specifically for fine, thin and fragile hair – did you know fine hair is ten times more prone to breakage compared to thicker strands, thanks to a smaller inner core? Through protein analysis, NEXXUS scientists identified an amino acid called arginine as best placed to tackle this issue, as it boasts nearly double the core-strengthening benefits of other amino acids. NEXXUS Unbreakable Care Shampoo, Conditioner and Root Lift Thickening Spray are also infused with a bespoke PROTEINFUSION blend containing an advanced regenerative keratin protein, which penetrate hair’s core, restoring bonds and internal resilience while providing a nourishing and protective cuticle barrier to prevent future breakage. This hero ingredient is buddied up with other strong-hair boosters, collagen, biotin, and spirulina. Collagen and spirulina enhance hair’s strength and flexibility, making it more resistant to damage and biotin plays a key role in the health of the hair and scalp by contributing to growth, thickness, strength and shine.

Haircare that thickens, instantly

While hair thinning can be triggered by a number of causes, including stress, hormones, or a medical condition, the loss of volume due to damage-induced breakage should not to be underestimated. Powered by the newest densifying technology, the Unbreakable Care Shampoo and Conditioner create millions of weightless, micro-thickening bonds between strands, leaving visibly thicker, fuller hair after one use. Team them with the Unbreakable Care Anti-Breakage Root Lift Spray, which weightlessly thickens every strand by +3.4%. Struggling to imagine what that might look like? Fuller, thicker hair that feels like you’ve gained an extra 3,000 strands, that’s what.

Ingredients that boost hair volume

Why put your fine hair in the hands of one game-changing protein when you can treat it with a team of repairing and restoring ingredients? Nexxus’ PROTEINFUSION blends are different in every range, tailored to a specific hair type or concern. NEXXUS teams the advanced regenerative keratin protein in the Unbreakable Care Range with collagen, biotin, and spirulina – all rich sources of protein known for their fine-strand-boosting abilities. With this sulfate-fee, three-product strong system, plus a gentler approach to styling (less heat exposure, gentle brushing, etc), you’ll notice your hair becoming a new fuller, thicker version.