4 of the most important ingredients for tackling hair breakage

How do you choose your haircare products? If the answer is: whatever’s on sale in the beauty aisle, don’t expect any targeted solutions for hair issues such as fine, breakage-prone strands.

Start by paying attention to the key ingredients in your shampoo and conditioner. But we know trying to decipher the ingredients lists on a hair product can feel like it requires a bachelor's degree in science. So we’ve done some of the work for you: if you suffer from fine, fragile strands, just reach for these gold-standard strengtheners. If you spot any of the below, you’re off to a great start. Spoiler alert: Nexxus’ new Unbreakable Range contains them all. Crafted for fine and thin hair, it strengthens hair while delivering stronger, fuller, thicker-looking hair with up to 97% less breakage* thanks to these key ingredients…

Hair breakage hero: Keratin

It’s the protein that makes up 95% of our hair, and NEXXUS scientists have discovered that fine hair has 40% less keratin than thick hair. Sourcing the best proteins from nature, NEXXUS scientists have based their work on creating a bespoke PROTEINFUSION blend for each range, engineered to treat specific types of damage. The NEXXUS Unbreakable Care Range contains an advanced regenerative keratin protein, high in an amino acid called arginine. Fine hair has a smaller inner core more prone to breakage, and arginine is known for its inner core-strengthening properties.

Hair breakage hero: Collagen

A protein usually associated with plumping skin, collagen – another PROTEINFUSION ingredient in the NEXXUS Unbreakable Care Range – contains even more core-strengthening amino acids than keratin and is a known hydrator and strengthener. Many people chose to supplement collagen in pill form for its skin and hair benefits, but don’t underestimate its topical benefits, too. As well as boosting moisture, the amino acids that act as its building blocks can help to protect the hair and scalp, kick-start healing, and even support healthy hair follicles for optimal growth.

Hair breakage hero: Biotin

Also known as vitamin B7, biotin is the go-to supplement for boosting the health of your skin, nails, and hair. Packing your diet with plenty of biotin-rich foods such as meat, eggs, fish, seeds, nuts, and vegetables, is a good place to start. You’ll also find it infused in strengthening in-shower haircare, such as the NEXXUS Unbreakable Care Shampoo and Conditioner, which bolsters the hair’s inner core and prevent breakage.

Hair breakage hero: Spirulina

This microalgae superfood is a great source of protein, packed with nutrients, antioxidants, minerals, and amino acids. It works wonders when applied directly to the scalp, counteracting oxidative stress, drawing hydration from the environment, and helping to control sebum production. Like the above, you can supplement it or reach for spirulina-rich foods but (no surprise here!) we’re fans of applying it topically via your hair products. The NEXXUS Unbreakable Care Anti-Breakage Root Lift Thickening Spray contains it, nurturing hair at the root and boosting the strength and fullness of your style.

*vs non-conditioning shampoo