Bond-building hair treatments are no longer exclusive to salons. With at-home products now available, their powerful effects are more accessible than ever. However, this popularity has created some confusion. We're here to separate fact from fiction regarding bond repair and explain the science behind the Nexxus Amino Bond range.
Key takeaways
- Repairs from within: Bond-building treatments use amino acids to fix broken bonds deep inside the hair shaft and generate new ones, restoring strength rather than just masking damage.
- For all hair types: Contrary to common myths, bond repair is beneficial for every hair type, texture, and color, addressing damage from heat styling, coloring, and daily activities.
- Safe for regular use: At-home bond-building shampoos, conditioners, and treatments are formulated for frequent use and can be safely integrated with your other hair care products.
- Prevents, not cures, split ends: While these products can't mend existing split ends, they strengthen hair to help prevent new ones from forming.
- Salon results at home: Effective bond-building technology is no longer exclusive to salons, with at-home products offering powerful, restorative results.
Bond-building hair treatments are no longer exclusive to salons. With at-home products now available, their powerful effects are more accessible than ever. However, this popularity has created some confusion. We're here to separate fact from fiction regarding bond repair and explain the science behind the Nexxus Amino Bond range.
Fact: bond-building products fix hair
Let's start with science: hair is 90% keratin protein, formed by 23 amino acids that create each strand's strength and shine. When hair is damaged, these hair bonds break and amino acids are lost, causing visible issues. Nexxus bond-building haircare uses amino acids to fix these broken bonds and restore hair's internal structure by generating new ones. This unique approach means Amino Bond products provide deep hair bond repair, rather than just covering up damage. To understand more about amino acids and bond-building, see our guide: Bond building hair care 101: everything you need to know
Myth: bond-building treatments are only for thick, curly hair
Bond-building treatments benefit all hair types, regardless of length, texture, or color. Discover how these formulas can help your specific hair type in our detailed guide: All the ways amino acids help different hair types, from thick to fine, curly to straight
Fact: amino acid hair treatment is suitable for all hair damage
Daily activities like brushing, sun exposure, heat styling, and coloring can all cause hair damage. The Amino Bond range, featuring a blend of amino acids and keratin, is formulated for all types of damaged hair repair, working at the deepest level. Learn more about how this works in How amino acids can improve your hair, whether it's dry, damaged, dull and more
Myth: bond-building products should only be used sporadically
How often should you use a bonding shampoo? There's no strict limit. Our Nexxus Amino Bond Shampoo, Conditioner, and Intense Rebond Treatment are formulated for daily use, helping to build strength and resilience with every wash.
Myth: you shouldn’t mix bond-building hair care with other products
It's a myth that bond-building treatments can't be mixed with other products. You can confidently add a bond builder to your current routine. While using the complete Amino Bond range yields the best results, you can also incorporate the Intense Rebond Treatment into your existing post-shower care.
Myth: truly effective bond-building treatments are available only at salons
While professional salon bond builder treatments were once exclusive, you can now achieve similar results at home. Today's at-home bond builders feature the same type of restorative technology previously found only in salons.
Fact: bond-building haircare products start working immediately
Yes, many bond-building treatments begin working immediately. All Nexxus Amino Bond products start repairing hair after a single use, and can restore up to two years of protein damage in just minutes.
Myth: bond-building products fix split ends
Bond-building products cannot repair existing split ends; only a haircut can remove them completely. However, by strengthening the hair, products like the Amino Bond range can help prevent future split ends from forming.
Myth: bond-building products target just one type of bond
Hair has three types of bonds. While some bond repair products may only target one type, Nexxus Amino Bond is different. Its blend of five amino acids and keratin protein is formulated to target damage to all three types of hair bonds.
Our bond builders
Hair science 101
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The verdict on bond-building hair care
Navigating the world of bond-building hair care is simpler once you separate the facts from the fiction. These scientifically-backed treatments offer a powerful, accessible way to repair hair damage at a structural level. Suitable for all hair types and safe for daily use, at-home bond builders like the Nexxus Amino Bond range effectively restore strength and resilience. While they won't magically seal split ends, they are a crucial tool for preventing future damage and maintaining the health and integrity of your hair.