5 Reasons Beauty Editors Swear by A Regular Hair Detox
Beauty editors are the best people to advise on the benefits of a hair clarifying regime. Why? Because their job involves testing a lot more products than your average beauty fan. In terms of skincare, this can sometimes lead to irritation and breakouts. For hair, it can result in a little thing called build-up on the scalp. But heavy products are only part of the problem. The accumulation of follicle-clogging matter can also be caused by excess grease, pollution, and even chlorine from swimming pools. So, what’s the answer? Ask any beauty editor worth their title and they’ll give you the same answer: a good clarifying shampoo. And here’s why…
1. A clarifying shampoo is like a detox for the hair
Your regular shampoo is probably doing a great job lifting daily dirt and grime from your hair, but there’s only so much stubborn build-up it’s able to budge. Consider a clarifying shampoo to be a boosted version of your hair cleanser, formulated to rebalance the scalp and sweep away the build-up that can eventually lead to flakes and irritation. Nexxus’s Clean & Pure Nourishing Detox Shampoo does this using a PROTEINFUSION blend containing elastin protein and purifying marine minerals.
2. It doesn’t have to compromise your color
It’s easy to assume that a clarifying shampoo that is so good at sweeping away unwanted build-up will also strip the hair of its moisture and color vibrancy, too. Many clarifying shampoos contain sulfates – great at lifting dirt, but not so good if you’re trying to prevent color fade. Nexxus’s Clean & Pure Nourishing Detox Shampoo is sulfate-free, and when switched into your regular haircare regime once a week, month, or as required, definitely won’t compromise your color (especially when used alongside a color-safe range such as the Color Assure system).
3. It can be used as part of a purifying haircare routine
Clarifying shampoos are worth their weight in gold for hair prone to build-up, but they’re even more valuable when used as part of a purifying routine. Followed with a silicone-free conditioner such as the Clean & Pure Nourishing Detox Conditioner, which restores shine and resilience without coating the strands with stubborn silicones that refuse to wash away.
4. Your hair will look and feel better
What does hair build-up look and feel like? Never quite clean, stiff, crunchy, greasy, and unmanageable, even after you’ve washed it. Happy strands are easier to style, thanks to clean and smooth outer cuticle layers that glide over one another rather than catch and tangle. All Nexxus collections target the damage caused by protein-depleting external aggressors, rebuilding the lipid layer like-for-like and allowing the hair to behave… well, more like hair.
5. A healthy scalp equals healthy hair
Healthy hair requires the right environment to grow, and if build-up and other scalp conditions are left untreated, it’s the hair follicles that’ll take the hit. Considering said follicles are responsible for producing new hair, it’s a given that their damage will result in unhealthy re-growth and breakage. The Clean & Pure Invigorating Detox Scalp Scrub gently exfoliates, physically breaking down build-up while delivering the same purifying PROTEINFUSION blend as the rest of the Clean & Pure range. Use it weekly to keep your scalp and hair as happy and healthy as possible.
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