We’ll start with the bad news: reversing split ends is essentially impossible – the only real way to get rid of frayed ends is with a visit to your hair stylist for a trim. But there’s good news too: you can avoid those pesky dry ends in the first place with a few smart habits, and some even smarter products. The key is in sealing and smoothing your hair to prevent damage before it starts. Luckily, Nexxus has just the thing…
First, what are the main causes of split ends?
The list of things that can cause split ends is a long one, but they can all be summed up in two words: external aggressors. We’re talking about the daily, weekly, even monthly hair rituals that make us feel (and even look) great but play a huge part in the wearing away of the hair’s protective layer, leaving the fiber exposed and vulnerable to damage. Heat styling, UV exposure, chemical coloring, and overzealous brushing are some of the many ways we can damage and weaken our hair, eventually causing the delicate fiber to split (usually at the end, where the hair is older and drier). Although irreversible, strengthening each strand from within with replenishing ingredients will help to future-proof and prevent existing splits from traveling further up the hair shaft.
How to fix damaged hair from within
Tiny tweaks make all the difference when avoiding split-causing friction. Treat yourself to a silk pillowcase, switch your old hairbrush for a gentle boar-bristle one, use a protective spray when heat styling, and reach for products that not only replenish the all-important proteins that make up the hair fiber, but help to bolster the outer layer responsible for protecting them (it’s often the peeling away of this protective cuticle that triggers a split end). The Nexxus Keraphix system (made up of the Keraphix Damage Healing Shampoo, Conditioner, and Masque) contains the unique PROTEINFUSION blend with keratin protein and black rice. Fermented rice water has been used for centuries in China to keep hair healthy and strong (Huangluo Village in southwest China has even been named 'Land of Rapunzels' due to the long, glossy manes of the women who live there). But, as with all Nexxus ranges, nature has been fused with cutting-edge hair science to deliver solutions for all hair types and challenges, and by science, we mean 'proteomics,' AKA the study of proteins.
The importance of protein for preventing split ends
The ends of our hair are frayed and split for a reason, because the protective layer has been worn away by all those external aggressors, and the hair’s proteins have been damaged and lost as a result. Repairing hair care that offers instant results works by replenishing these lost proteins to visibly heal from within, and Nexxus scientists have pinpointed the exact ones lost due to the different types of damage, sourcing the best proteins from nature to reinforce the hair strands. For an intense, once-a-week hydration hit, apply the Keraphix Damage Healing Masque for up to five minutes before rinsing thoroughly. The moisture-locking, protein-powered butter acts as an anti-aging cream for the hair, healing visible signs of damage and, as a result, taking years off the overall look. A happy ending if ever we saw one…
