Product Details

Nexxus Color Assure Shampoo has been specially formulated to help extend the color vibrancy of color-treated hair. Using Nexxus' exclusive PROTEINFUSION blend, this sulfate-free shampoo cleanses color-treated hair and helps replenish nutrients to help enhance color vibrancy. For best use, apply shampoo to wet hair, massage into a rich lather, and rinse thoroughly. Follow with Nexxus Color Assure Conditioner for optimal results. Nexxus scientists used Proteomics studies to examine hair damage at the molecular level and found that the main cause of color loss and dullness is hair coloration. With this knowledge in mind, our scientists developed a one-of-a-kind PROTEINFUSION blend with Elastin Protein and Quinoa, along with other ingredients, to create Color Assure formulas that result in long-lasting color vibrancy — for up to 40 washes! Our Color Assure range includes new formats that create an optimal regimen for color care. The range includes products like a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades, and a deep treatment masque. A leader in salon-quality hair products, Nexxus uses learnings from science and nature. We know that hair is made of almost 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type and create customized formulas with proteins to bring your hair back to life.

Salon-crafted with our exclusive PROTEINFUSION blend with Elastin Protein and Quinoa, the Color Assure Hair Conditioner for color treated hair acts as the essential first step of the treatment process, gently clean color treated hair while enhancing its color vibrancy.STEP 1: First use Color Care, Color Protection, Nexxus Color Assure Sulfate Free Color Care Shampoo to cleanse color treated hair while enhancing its color vibrancy. Rinse thoroughly.STEP 2: Follow with the Color Care, Color Protection, Nexxus Color Assure Color Care Conditioner for color treated hair or the Nexxus Color Assure Deep Moisture Hair Masque for color-treated hair to protect essential proteins within hair fiber while enhancing its color vibrancy.

Nexxus Color Assure Colored Hair Shampoo for Color Treated Hair. Discover the Nexxus Color Assure Shampoo. Color Protecting Shampoo. Dyed hair defense,

WATER (EAU), COCO-BETAINE, SODIUM COCOYLISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM CHLORIDE, HYDROLYZED ELASTIN,CHENOPODIUM QUINOA SEED EXTRACT, ARGANIA SPINOSA KERNEL OIL, PRUNUSAMYGDALUS DULCIS (SWEET ALMOND) OIL, COCOS NUCIFERA (COCONUT) OIL,HYDROLYZED KERATIN, HYDROLYZED WHEAT PROTEIN, FRAGRANCE (PARFUM),POLYQUATERNIUM-10, PPG-9, TETRASODIUM EDTA, DMDM HYDANTOIN, CITRIC ACID,PROPYLENE GLYCOL, METHYLCHLOROISOTHIAZOLINONE, PEG-150 PENTAERYTHRITYLTETRASTEARATE, PPG-2 HYDROXYETHYL COCAMIDE, METHYLISOTHIAZOLINONE, AMYLCINNAMAL, BENZYL ALCOHOL, BENZYL SALICYLATE, BUTYLPHENYL METHYLPROPIONAL,HEXYL CINNAMAL, LIMONENE, LINALOOL, RED 33 (CI 17200), BLUE 1 (CI 42090)

Product Page

Color Assure™ Sulfate-Free Shampoo

Protect and nourish your hair with our gentle, sulfate-free Color Assure shampoo for color treated hair. Infused with a conditioning polymer to help color treated hair, this shampoo helps colored hair retain vibrancy and richness for up to 40 washes.

Product Page

Our Color Safe Ingredient Blend

Using advanced protein science, Nexxus scientists identified the amino acids that make up the proteins lost most during the hair coloring process: Cysteine, Glutamic Acid, and Serine. With this discovery, our Color Assure ProteinFusion™ blend was specially formulated with Elastin Protein and Quinoa to replenish each strand and keep colored hair vibrant.

Product Page

See The Science

Keep color-treated hair vibrant for up to 40 washes.* Use as a system to enhance each strand’s richness, softness, and shine with our scientifically crafted formula.