Nexxus Blonde Assure Purple Shampoo For Silver, Bleached, Platinum, & Blonde Hair 

8.5 oz
Enrich and tone your bleached hair, platinum hair, or silver hair with this Purple Shampoo for dyed hair. Developed by Nexxus New York blonde hair color specialists, Blonde Assure Purple Shampoo combines Keratin Protein and Violet pigments that can balance brassy tones and gives a natural or intense look to any blonde hair, silver hair, bleached hair, or brassy hair. This purple shampoo for blondes and colored hair leaves your dyed hair looking smooth, soft, and healthy-looking after every wash. This silver hair shampoo tones your silver hair, bleached hair, and blonde hair. 

Product Details

As a leader in salon quality products, Nexxus has progressed one of its top-selling collections, Color Assure, to incorporate learnings from science and nature, and introduce new products - with a new look - to help extend color vibrancy for longer. After using Proteomics studies to examine hair damage at the molecular level, Nexxus scientists found that the main cause of color loss and dullness happens the moment hair is colored. Our scientists have developed a one-of-a-kind PROTEINFUSION blend infused with Elastin Protein and Quinoa along with other ingredients to create Color Assure formulas that result in long-lasting color vibrancy for up to 40 washes. Along with an updated look, Nexxus is expanding the Color Assure range to include new formats that create an optimal regimen for color care, making it easier for people to help keep their color looking vibrant for longer. The range will include: a shampoo, conditioner, cleansing conditioner, purple shampoo for blonde and silver shades and a deep treatment masque. Nexxus Blonde Assure Purple Shampoo, Color Care Shampoo, For Blonde Hair Keratin Protein is our premiere purple shampoo for all our blonde hair needs. At Nexxus, we know that hair is made of around 90% proteins, which is why we use advanced scientific methods to identify the protein needs of each hair type. We create customized formulas, with proteins, to bring your hair back to life. Nexxus Blonde Assure Purple Shampoo, with our exclusive PROTEINFUSION blend with Keratin Protein and Violet Pigment, tones down brassiness on blonde or silver hair. Usage: Use 1-2 times a week to help neutralize brassy tone. Leave in for 1-5 minutes each time. Follow with Blonde Assure Conditioner. To learn more about our colored hair products, color-toning products, keratin shampoo, and the entire range of Nexxus products visit nexxus.com

Use this color-toning purple shampoo for colored or natural blonde hair in between your Color Assure Shampoo and Conditioner routine to maintain the peak perfection of your blonde strands in between Salon visits.STEP 1: Cleanse hair with Nexxus Blonde Assure Purple Shampoo. Apply the color-toning purple shampoo to wet hair, experiencing the creamy lather before rinsing.STEP 2: Seal vibrancy with Nexxus Color Assure Conditioner – leave a few minutes and rinse.

Nexxus Purple Shampoo. Nexxus Blonde Assure Purple Shampoo is formulated to balance brassy tones. Perfect shampoo for silver hair. Shampoo for blonde hair.

WATER (AQUA), SODIUM LAURETH SULFATE, SODIUM CHLORIDE, COCAMIDOPROPYL BETAINE, DIMETHICONOL, HYDROLYZED PEARL, HYDROLYZED KERATIN, FRAGRANCE (PARFUM), SODIUM BENZOATE, GLYCOL DISTEARATE, CARBOMER, CITRIC ACID, TEA-DODECYLBENZENESULFONATE, COCAMIDE MEA, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, DISODIUM EDTA, PEG-45M, PPG-9, EXT.VIOLET 2 (CI60730)

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Blonde Assure™ Purple Shampoo

Enrich and tone bleached hair, platinum hair, or silver hair with our nourishing purple shampoo that tones and restores brassy strands. Use with our Blonde Assure Purple Conditioner.

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Nourishes & Color Corrects Brassy Hair

Color-toning pigments in this purple shampoo and conditioner duo color-corrects bleached hair and silver strands for healthier-looking and beautifully brighter hair.

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See the Science

Featuring our exclusive ProteinFusion™ blend of Keratin Protein and violet pigments, this collection combats brassiness and enriches each strand. The result? Bleached hair that’s shiny, smooth and soft after every wash.

*Nexxus Technical Study, 1/27/22