Posting her shopping trip to her Instagram stores, the Keeping Up With the Kardashians star quipped, “Oh, no big deal, just came into the Nexxus store. My hair being bleached, I have to get this new Emergencee [Reconstructive] protein Treatment ($20). So excited.”
Crafted especially for intensely damaged hair, the formula is part of a three-step system, which also includes Emergencee Rebalancing Shampoo ($12) Emergencee Rebalancing Shampoo and Restoring Conditioner ($17) Restoring Conditioner , all of which are concentrated with marine collagen and elastin to help build strength, so newly dyed tresses like the 36-year-old’s can recover from any chemical stress.
The treatment, in particular, goes on for just five minutes after you shampoo and is said to make a difference with just one wash, though it’s recommended for use once a week for maximum results. (Photos via Nexxus + Michael Simon/Startracks)