This is Kim Kardashian West’s $20 secret to healthy platinum hair

Now that we know how to get the fabulously silver-blonde ‘do Kim Kardashian West debuted at NYFW courtesy of her stylist, Chris Appleton, it’s on to the maintenance, which, with such a major dye job, requires quite the upkeep! Luckily, the mom of two knows exactly how to treat any potentially damaged hair thanks to the brand new $20 treatment she scored from Nexxus over the weekend.

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Posting her shopping trip to her Instagram stores, the Keeping Up With the Kardashians star quipped, “Oh, no big deal, just came into the Nexxus store. My hair being bleached, I have to get this new Emergencee [Reconstructive] protein Treatment ($20). So excited.”
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Crafted especially for intensely damaged hair, the formula is part of a three-step system, which also includes Emergencee Rebalancing Shampoo ($12) Emergencee Rebalancing Shampoo and Restoring Conditioner ($17) Restoring Conditioner , all of which are concentrated with marine collagen and elastin to help build strength, so newly dyed tresses like the 36-year-old’s can recover from any chemical stress.
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The treatment, in particular, goes on for just five minutes after you shampoo and is said to make a difference with just one wash, though it’s recommended for use once a week for maximum results. (Photos via Nexxus + Michael Simon/Startracks)

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