Our Blonde Assure purple shampoo and conditioner is crafted with our unique ProteinFusion blend of keratin + violet pigments to balance brassiness and enhance your color.
Bleached hair can sometimes have a raised protective outer layer, leaving it more vulnerable. Blonde Assure Shampoo and Conditioner for bleached blonde hair helps tone brassiness while leaving hair nourished and full of vibrant shine.
Nourishes & Color Corrects Brassy Hair
Color-toning pigments in this purple shampoo and conditioner duo color-corrects bleached hair and silver strands for healthier-looking and beautifully brighter hair.
See the Science
Featuring our exclusive ProteinFusion™ blend of Keratin Protein and violet pigments, this collection combats brassiness and enriches each strand. The result? Bleached hair that’s shiny, smooth and soft after every wash.
*Nexxus Technical Study, 1/27/22
Blonde Assure™ Color Toning Collection
Experience salon-quality results with Nexxus Blonde Assure, a purple shampoo and conditioner duo featuring our specialized formula designed to leave blonde and brassy bleached hair looking bright, smooth, and healthy with each wash. Say goodbye to dull strands and hello to vibrant, beautiful hair.
Discover the best way to use purple shampoo & how it works on gray hair. Find how to get the best results & explore what it can do for your silver locks.
Do your blonde locks need help? whether your hair is dry, oily, damaged or frizzy. Discover the most effective way to use purple shampoo for your hair type.
Hair colorists want you to use purple shampoo, but properly. Discover & read our tips on how to apply, how often to use it & what happens if you overuse it.
Nexxus Amino Acid Hair Care with keratin amino acids for hair features the best amino acid hair treatment and keratin protein shampoo with hair protein.
