Google search trends post-pandemic saw monthly hair loss searches accelerate to 829,000 with the rising impact of Covid stress, shining a light on the number of women struggling with fine, thinning hair.
Genetics, lifestyle, hormones, or a medical condition can all play a part, but what’s often overlooked is hair loss due to breakage, triggered by brushing, as well as heat and chemical exposure. And if your hair has always lacked volume and density, the structural integrity of your strands makes it more vulnerable to these external aggressors than thicker hair.
So many products make big claims when it comes to thickening fine hair. But what if we told you protein science could make you feel like you have 3,000 more strands on your head? It’s true…
What’s the best root-boosting spray?
Through protein analysis, NEXXUS scientists were able to pinpoint the amino acid (remember, amino acids are the molecules that make up protein) with the most inner-core strengthening properties: arginine. It was this discovery that paved the way for a new three-product-strong range dedicated entirely to strengthening fine, vulnerable hair, thanks to a formula rich in the amino acids fine hair needs. The line-up includes the Unbreakable Care Root Lift Thickening Spray, which works by increasing the volume of each hair strand by 3.4%, making it feel as if you have 3,000 more strands. Big promise, right?
Do thickening products actually work?
Styling products that claim to thicken hair tend to work by plumping it superficially at the roots, giving the impression of thicker strands with more volume. Some are activated by heat styling, while others coat the hair and add a ‘grit’ you can feel when you try to run your fingers through it. This is the reason so many people reach for dry shampoo on flat-hair days, because the powdery residue it deposits soaks up excess oils and sits within the strands, filling more surface area on the scalp. This is a great short-term solution, but expert advice will always warn you that build-up – either of dirt, product, or pollution – can end up weighing limp hair down even more. Conversely, the Nexxus Unbreakable Care Anti-Breakage Root Lift Thickening Spray, increases volume and thickness from the inside out by supporting root health as well as increasing the volume of each strand, without leaving any residue.
Why is NEXXUS’ Unbreakable Care Spray different?
Protein science is at the heart of every NEXXUS range, and the new Unbreakable Care Anti-Breakage Root Lift Thickening Spray is no exception. By understanding fine hair through the study of proteomics, NEXXUS has developed a solution for stronger, fuller, thicker-looking hair. Containing a PROTEINFUSION blend with an advanced regenerative keratin protein, it’s engineered to weightlessly thicken every strand by +3.4%. After washing your hair with the Unbreakable Care Shampoo and Conditioner, simply spray it into towel-dried hair, dry as usual (it boasts added heat protection), and enjoy fuller, thicker-looking hair, instantly.