Hair Looking A Little Brassy? You Need These Products in Your Life...
Why does my blonde hair turn yellow and brassy? It’s a common question among blondes, with a number of possible answers. If you’ve bleached your hair, any warm tones are likely your hair’s natural underlying pigment creeping back in. Glosses and glazes are used in salons to control this pigment, giving your new lighter color a cool, ash finish. But if you’ve left it longer than usual between appointments, this unwanted brassy effect can become more prominent.
The environment can also play a part in hair discoloration. Gray or white hair is especially prone, as it has lost its natural pigment and therefore more likely to take on a yellow tone from pollution or cigarette smoke. Other causes include chlorine from swimming pools or mineral-rich shower water, which can leave color-altering deposits in the strands.
So, what’s the answer? An arsenal of products that work together to banish the brass, as well as enrich chemically-colored hair to prevent future damage and fade. First up…
A purple shampoo
Purple shampoo can be used to extend the time between color appointments by neutralizing brassy tones in blonde hair in just one wash. They contain violet pigments that envelop each strand and balance brassy tones (purple sits opposite yellow on the color wheel, therefore canceling it out). Each Nexxus collection is powered by protein – the building block of our hair that can become damaged and lost during the chemical coloring process. Blonde Assure Color Toning Purple Shampoo is infused with keratin protein, which gets to work replenishing the hair’s protective outer lipid layer while violet pigments tone and brighten.
A color-lock conditioner
Once you’ve cooled and brightened your blonde, you’ll need a hardworking conditioner to lock in your newfound vibrancy. Just like phase one of Nexxus’s Blonde Assure system, phase two (the Blonde Assure Color Toning Purple Conditioner), contains damage-targeting keratin protein to seal and smooth the cuticle. Chemical color is one of the main causes of hair damage, and a compromised cuticle can lead to an array of hair woes, including dehydration, breakage, and color fade. Nexxus’s purple conditioner delivers a second dose of violet pigments to correct brassy tones and enrich bleached, platinum, and silver hair.
A sulfate-free shampoo
Want to make your haircare more color-safe on “non-purple” wash days but not sure where to start? A sulfate-free shampoo is a great first step. Sulfates create a nice lather, sure, but they also have the potential to strip strands and speed up color fade. And there’s no point paying out for expensive in-salon color, then washing your hair with a shampoo that might compromise its gorgeous hue. Color Assure Long Lasting Vibrancy Shampoo has a unique ProteinFusion blend with elastin protein and quinoa – both rich in the same amino acids lost during the color process. The promise? Long-lasting color vibrancy for up to 40 washes.
A color-care conditioner
Protecting your color requires products that restore and replenish the outer lipid layer of the hair. This is predominantly the job of your conditioner, and a good one will wrap strands with invisible protection, aligning raised cuticle cells and locking in moisture, essential proteins, and color. Color Assure Long Lasting Vibrancy Conditioner contains the same ProteinFusion blend as its shampoo counterpart, sealing the hair fiber for healthy shine and locked-in color. By alternating between the Blonde Assure and Color Assure systems, you’ll give your blonde hair maximum vibrancy, while minimizing fade and brassiness.