Most effective way to use purple shampoo for all hair types

The right way to use a purple shampoo, depending on your hair type

Purple shampoo is one of those products that, once you’ve used it, you’ll wonder how your hair managed without it. With its unrivaled ability to revive blonde, bleached, platinum and gray hair to freshly-dyed salon standard, it’s basically a hair miracle, especially if your locks are prone to going brassy or looking yellow.

Blonde hair can change shade to these yellow and brassy hues for a number of different reasons, from UV rays and pollution to being exposed to chlorine in swimming pools – it’s just a natural and common part of having lightened hair. However, purple shampoo can not only neutralize any unwanted brassy or yellow tones, it can also restore hair completely, making it look shiny and fresh again.

Once saved for professional use only, purple shampoos have come a long way in a few years and they’re now available for at-home use, so you can use them in between appointments. However, many purple shampoos tend to come as a one-size-fits-all solution. But the way in which you use and incorporate them into your routine should, ideally, be altered depending on your individual hair type.

So, whether your hair is dry, oily, damaged or frizzy, there are a couple of clever slight adjustments you can make that will help ensure you’re really getting the most out of the product you’re using.

How to use purple shampoo on dry hair

Most people with bleached blonde hair will often have dry hair, too, as regularly using bleach can draw out moisture and leave hair feeling – and sometimes looking – a bit straw-like. The issue here is that some purple shampoos can cause dryness, too. But not all products do – Nexxus’s Blonde Assure Color Toning Purple Shampoo is packed with nourishing ingredients like keratin protein, to ensure your hair stays looking and feeling as healthy and as hydrated as possible. Use the matching Blonde Assure Color Toning Purple Conditioner in partnership, to ensure hair really is being loaded up with as many moisturizing ingredients as possible.

How to use purple shampoo on oily hair

Oily haired ladies, we see you. There’s nothing worse than washing your hair only to feel like it needs to be washed again a few hours later – but you’re not alone. For the blondies among you, purple shampoo should actually help prevent some of that oiliness simply because it can reduce oil in the hair. To make the most of your purple shampoo, we suggest applying it liberally at the roots, massaging it in and then bringing it down the lengths towards the ends. But remember not to use it more than necessary as you don’t want to dry out the entire hair shaft. Instead, stick to the schedule you’ve figured out is perfect for your hair and focus application towards the root.

How to use purple shampoo on damaged hair

Dyed blonde hair plus regular heat styling can equal severely damaged hair. Add in a drying purple shampoo and you could end up with hair you don’t want to show off. So if your hair is prone to breakage, snapping and split ends, be sure to always use both a purple shampoo and conditioner. Nexxus’s Blonde Assure Toning range contains both of those, and each is infused with the brand’s signature keratin complex alongside violet pigments to banish brassiness while conditioning locks, making them smooth and sleek – just how we like it.

How to use purple shampoo on frizzy hair

For some people, frizz can be annoying, especially if you want your strands to sit smoothly and with zero brassy tones to speak of. But it’s not an impossible feat – and alongside using a purple shampoo, you should follow it with a smoothing treatment or conditioner. A product like Nexxus Humectress Ultimate Moisture Intensely Hydrating Masque combines a protein complex that offers 24-hour moisture and penetrates deep within hair for superior shine, nourishment and a salon-quality smooth finish.