Why keratin is important for hair

This Is Why Beauty Editors Love Our Keratin Treatment So Much

It’s on par with a professional salon treatment

It contains ingredients proven to work

It comes as a whole routine

It actually makes a visible difference

woman with curly short hair holds her cheeks whilst smiling against a plain light grey background.

This Is Why Beauty Editors Love Our Keratin Treatment So Much

Beauty editors have access to basically any and every beauty product you can think of. It’s their job to sift through all the new product launches that happen day in and day out, and share what ones really deliver on their promises.

So that’s why it’s always worth asking a beauty editor what products they turn to for guaranteed results, and what ones they end up using every last drop of. The answers to those two questions tell you a lot: the products they trust implicitly and the ones they can’t get enough of, despite being surrounded by a multitude of other options.

If you speak to any beauty editor, they’ll tell you that Nexxus’s Keraphix Keratin range is the one they just won’t go without when they want for smoother, sleeker hair. Why is it so good? What is it about that particular formula that results in continuous recommendations? Here’s the low down…

It’s on par with a professional salon treatment

Nexxus at-home keratin products are one of, if not, the closest thing you’ll get to an in-salon smoothing keratin treatment. Specifically designed to restore the amino acids and protein that damaged hair lacks, they are a true powerhouse when it comes to reinjecting life into severely damaged hair, and disguising pesky split ends. Keraphix Repair & Strengthen Reparative Treatment is a prime example. You can use it as a pre-wash or a leave-in treatment to help smooth and strengthen hair. It’s proven to seal 94% of split ends in one use, thanks to a unique bonding technology that harnesses the strengthening powers of keratin and black rice. Impressive.

It contains ingredients proven to work

Each and every product across the Nexxus range contains a proven blend of ingredients, and the at-home keratin treatment combines the brand’s exclusive PROTEINFUSION blend. Using advanced protein science research and testing, Nexxus’s scientists discovered glutamic acid is the key amino acid that’s depleted in damaged hair, so they infused the collection with black rice, known for being high in this particular amino acid. And with keratin known for strengthening hair, together they deliver clinically-proven, healthier looking hair after just one use. Magic.

It comes as a whole routine

Aside from the reparative treatment, the Keraphix technology is also formulated into a shampoo and conditioner that can be used every time you wash your hair. The shampoo works to gently cleanse hair while penetrating the hair fiber; a process that kick-starts damage repair. Like the shampoo, the conditioner also penetrates deep into the hair’s fiber to help repair from within, making hair look smoother and feel conditioned. Continued use of both products, alongside the deep conditioner as and when it’s needed (which helps repair any roughness and brittleness), will increase the resilience of hair’s cortex – the thickest hair layer – to help prevent future damage.

It actually makes a visible difference

Unlike many hair treatments that promise the world but don’t always deliver, Keraphix not only has cumulative benefits, but you can also see – and feel – a physical difference in the appearance of hair. Split ends are nourished, roughness is smoothed and each strand feels intensely conditioned and smooth. It gives you that just-stepped-out-of-a-salon swishy, blow-dried hair with minimal effort required.


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